How To Measure FinRev Sales In Ontraport

There are two key metrics that are measured differently:

1. Sales
2. Cash Collected

1- Sales

A sales transaction happens after multiple steps occur:

• A subscription package is assigned to a contact
• A payment method is selected
• A payment is received through a checkout page that is associated with the selected subscription package

Once these three conditions are met, we send out a TOS agreement to to the contact and a Deal is created in Ontraport. Therefore,  the most reliable metric to define a Sale is when a Deal is created in Ontraport.

Deals have a 1:1 relationship with subscription packages so we can measure the quantity of each subscription package sold (and which enrolment director sold it etc). Every deal is linked back to a contact and a contact can have multiple deals.

A useful metric within Deals is the Total Investment Value. Ontraport sums up the value of each subscription package so we have a simple view of Total Sales (see screenshot below).

Reported Sales will include the total value of a payment plan, even though we may have only collected the first instalment at a given point in time.

2- Cash Collected

Cash Collected will be a sum of all verified payments in Ontraport.

• Credit card payments are verified instantly by the payment processor.
• Crypto/Bank Transfer/ACH payments are verified manually by Customer Support and Howard.

There will always be timing differences between Sales and Cash Collected due to:

• Deposits: Deposits are not sales as they are not associated with a specific subscription package (they are classed as unearned revenue). We can collect any number of deposits from a customer, but we don’t count the sale until the conditions above are met. When the final payment is received for the subscription package, we deduct the deposits at the checkout.

  E.g. we might count a $5000 sale today, and the cash is $2,500 because we collected 5 deposits of $500 on previous days.

• Payment Plans: we will recognise the full value of the sale when the payment plan goes through the checkout, however the cash will be collected in 2 instalments, 30 days apart.
• Crypto/Bank Transfer/ACH Payments: there will be a lag between reported Sales and the cash collected via these payment methods because we manually verify these payments in our crypto wallet or bank account. Once verified, we then log a payment transaction in Ontraport. This usually takes 1-2 days, however on payments that are harder to identify, it can take a week or more if we need to contact the customer for more information.